A recent study by Deft Research of older adults shopping for Medicare insurance may hold some lessons for seniors living operators on the best ways to reach potential residents and their adult children.
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...
Yardi’s RENTCafé Reach now available for senior living
Jul 30, 2018
The set of marketing services is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings.
Pew: Older Americans increasingly getting news from social media
By
Lois A. Bowers
Sep 19, 2017
Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.
Operator agrees to pay $120,000, leave state due to allegedly misleading marketing materials
By
Lois A. Bowers
Jan 08, 2020
The Vermont attorney general accused the company of violating the state’s Consumer Protection Act by misrepresenting to families of prospective residents, via its brochure, website and conversations,...
Prepare your senior living community’s social media for 2020
By
Devon Gardner
Dec 23, 2019
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
Dealmaker’s Handbook 2020
Oct 20, 2020
The 2020 Dealmaker’s Handbook.
NCPHS, Lorien Health Services make branding changes
Feb 14, 2019
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and...