The struggles, lessons learned and blessing of the COVID-19 pandemic
By
Mary Haynes
Oct 19, 2020
COVID-19 has brought challenges and difficulties unlike any I’ve faced as the leader of Nazareth Home for almost two decades. As we live through what likely will be referred to as a crisis or a disaster,...
How one senior living operator keeps residents COVID-free by focusing on employee health
By
Lee Tuchfarber
Oct 13, 2020
Due to close collaboration with medical directors, our own rigorous infection prevention disciplines, and a robust preemptive testing program, not one of our residents has tested positive throughout this...
Virtual reality beats social isolation during COVID
By
Anita Cornelius
Sep 21, 2020
When COVID-19 sidelined most of our group activities and forced us to think differently about our approach to therapeutic recreation, we turned to a trusted source of fun, safe and individualized entertainment:...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
COVID-19: Preparation, changing tactics … and gratitude
By
Kristy VanDerWiel
Aug 24, 2020
I put together a list of tactics I believe have worked for us in putting the logistical and emotional needs of our team members as a priority during the pandemic. We’ll leverage these and improve on...
Senior living’s hidden gem: Independent living paired with a la carte healthcare
By
Melissa Cosentino
Jul 27, 2020
As baby boomers age, I believe there will be growth in this model because of the value it offers, because older adults can save money by paying only for what they need.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Rapid testing is the answer
By
Lynne Katzmann, Ph.D.
Jul 14, 2020
For those with limited time or patience, here is the punchline: Rapid, widespread testing is the only way to outrun COVID-19 short of an effective, widely distributed vaccine.
8 COVID-19 tips, tricks and cautions for assisted living and skilled nursing
By
Timothy J. Holahan, D.O.
Ghinwa Dumyati, M.D.
Ryan Gilmartin, MPA
Jun 29, 2020
Assisted living and skilled nursing each have their own unique regulatory, clinical and social factors to consider when it comes to COVID-19. Here, we describe the eight challenges or issues that leaders...
4 ways to communicate inclusivity
By
Ayana King
Jun 15, 2020
When you hear about diversity and inclusion in the workplace — specifically in the aging services industry — what comes to mind? If an uncomfortable knot forms in the pit of your stomach, don’t ignore...