Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discusses her new book, “Heroes Work Here: An Extraordinary Story of Courage, Resilience and Hope from the Front Lines of COVID-19.”
Addressing the double pandemic of COVID-19 and loneliness
By
Avi Philipson
Jan 19, 2021
We’re starting a new year, and the pandemic still rages on. Its complete demise never was guaranteed, but there was a quieted optimism that the virus would be largely improved by now. On the contrary,...
4 lessons for senior living from 2020
By
Lois A. Bowers
Jan 11, 2021
Five senior living industry leaders recently took the time to share with me — for you — their insights into the biggest challenges that faced owners and operators in 2020 and the challenges they will...
Coronavirus pushes senior living and care to make choices on telehealth
By
Jared Darlington
May 04, 2020
Understanding and preparing your organization for the process of implementing any new telehealth program can be the difference between success and failure.
COVID caregivers, don’t forget to take care of yourselves
By
Lois A. Bowers
Jun 29, 2020
Results of a new survey bring potentially troubling news for those in senior living employees and the companies for which they work: Personal exposure to the coronavirus is linked with poor mental health....
What the CDC’s new masking guidance means for long-term care
By
Lois A. Bowers
Feb 28, 2022
The Centers for Disease Control and Prevention announced Friday that it is “updating its framework to monitor the level of COVID-19 in communities,” which it uses to make recommendations on masking...
How to overcome the trauma of the pandemic in long-term care
By
Donna Cutting
Nov 01, 2021
“When the pandemic started, morale was high. We all pulled together and worked as a team in a way we never had before. Now, it’s all changed. Employees have lost their patience; they’re...
Post-vaccine: The future of senior living
By
Vassar Byrd
Jul 19, 2021
The pandemic was simply a catalyst that challenged us to continue to innovate, to build on our strengths and our interdependence.
3 reasons to keep offering video visits even after the pandemic
By
Karen O’Hern
Nov 12, 2020
Video calls have gained traction during the pandemic. When our communities start to open, visitation rules begin to relax, and families and friends can get together again, will we keep in place these video...
As vaccination continues, industry faces challenges
By
John Hall
Apr 01, 2021
Field confronts distribution problems along with attitudinal resistance related to COVID-19 vaccines.