Operator agrees to pay $120,000, leave state due to allegedly misleading marketing materials
By
Lois A. Bowers
Jan 08, 2020
The Vermont attorney general accused the company of violating the state’s Consumer Protection Act by misrepresenting to families of prospective residents, via its brochure, website and conversations,...
Dealmaker’s Handbook 2020
Oct 20, 2020
The 2020 Dealmaker’s Handbook.
NCPHS, Lorien Health Services make branding changes
Feb 14, 2019
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and...
Some older adults using Facebook less
By
Lois A. Bowers
Sep 06, 2018
Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research...
ASHA: 6 areas where senior living must improve
By
Lois A. Bowers
Sep 06, 2019
The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors...
CCRC launches interactive map, virtual tour
By
Lois A. Bowers
Jan 03, 2017
In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community...
Care needs greatest determinant of senior living search length
By
Lois A. Bowers
Jul 14, 2016
An older adult’s care needs have the greatest effect on the length of time that he or she, or family members, will spend searching for a senior living community, according to new data being released...
FamilyAssets launches senior living occupancy platform with $1.3 million in funding
Aug 23, 2018
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.
Older adults increasingly using mobile devices to access information
By
Lois A. Bowers
Jul 06, 2017
Don’t exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released...
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.