Healthpeak continues exit of ‘volatile’ senior housing market with $4B in sales, moves headquarters
By
Kimberly Bonvissuto
Nov 04, 2020
Although not the reason behind Healthpeak Properties’ planned exit of its senior housing operating and triple-net lease portfolio businesses, COVID-19 certainly served as a catalyst for a full exit,...
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
Reaching digital marketing goals requires strategic choices, experts say
By
Kimberly Bonvissuto
Oct 22, 2020
Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020.
COVID-19 ‘nightmare’ provides ‘teachable moment’ for industry: NIC panel
By
Kimberly Bonvissuto
Oct 07, 2020
COVID-19 is “a nightmare beyond any worst-case scenario” for the senior living and care industry, but the overriding message is “we’re going to get through this,” Mark Parkinson, president and...
Marketing campaign aims to share benefits of senior living in COVID-19 era
By
Kimberly Bonvissuto
Sep 10, 2020
A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of...
Aging services leaders issue urgent plea for federal plan to end ‘national nightmare’ of COVID-19
By
Lois A. Bowers
Aug 06, 2020
A federal plan is needed to end the “national nightmare” of the pandemic, the leaders of six national organizations representing aging services providers told the president, vice president and leaders...
Campaign urges Congress to end ‘national nightmare’ of COVID-19 and protect residents, caregivers
By
Kimberly Bonvissuto
Jun 18, 2020
The country’s top leaders are ignoring and walking away from its older residents while trying “to convince us a life or death problem we are coping with each day is just not there,” LeadingAge President...
LeadingAge calls on HUD to release millions earmarked for affordable senior housing
By
Kimberly Bonvissuto
Jun 10, 2020
Critically needed COVID-19 relief funds provided by the CARES Act for affordable senior housing are long overdue to ensure the safety of at-risk populations and staff, according to LeadingAge.
Senior living CEO, NCAL board member fired over protest-related remark on social media
By
Kimberly Bonvissuto
Jun 08, 2020
The president and CEO of a not-for-profit independent living and assisted living community has been fired from his job and removed from industry boards following a post from a private social media account...
‘Smart’ COVID-19 testing strategy needed for senior living, paper asserts
By
Kimberly Bonvissuto
May 27, 2020
“Smart” COVID-19 testing protocols are needed to mitigate infection rates in senior living communities, a new white paper states, and Argentum and the senior living operators it represents are looking...