Modest senior living cost growth presents marketing opportunity, experts say
By
Lois A. Bowers
Apr 23, 2019
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according...
Senior living asking rates hit near-record highs in second quarter
By
Kimberly Bonvissuto
Sep 12, 2023
Asking rates were at near-record highs for senior living communities in the second quarter, according to a new report from NIC MAP Vision.
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
4 trends will define future of seniors housing and care
By
Lois A. Bowers
Oct 01, 2015
National Investment Center for Seniors Housing and Care CEO Robert G. Kramer shared insights with those attending the opening session of the group’s annual conference.
Workforce issues loom large as 2019 begins, leaders say
By
Lois A. Bowers
Jan 02, 2019
Workforce issues will continue to be a dominant challenge in the senior living industry in 2019, according to leaders of several organizations representing providers. But they are entering the new year...
Pandemic will forge an improved senior living product, leaders say
By
Kimberly Bonvissuto
Mar 04, 2021
COVID-19 has had a devastating effect on the senior living industry. But industry experts said Wednesday that they are optimistic it will emerge a better product on the other side.
Healthcare integration is a way for senior living communities to differentiate themselves, experts say
By
Kimberly Bonvissuto
May 18, 2023
The social aspects of senior living remain one of the industry’s main selling points, but a focus on clinical care and helping residents age in place longer is emerging, and it can be a differentiator...
64 percent of senior living communities saw no COVID-19-related deaths: NIC-funded study
By
Kimberly Bonvissuto
Jun 03, 2021
A majority (64%) of senior living communities reported no COVID-19 deaths in 2020, according to an analysis of COVID-19 deaths across the long-term care residential continuum released today.
Assisted living held up as solution to ‘loneliness epidemic’
By
Kimberly Bonvissuto
May 05, 2023
The senior living industry is holding the assisted living model up as a solution to strengthening social connections for older adults in the wake of the US Surgeon General’s advisory on the public health...
Assisted living sets record for price per unit
By
Lois A. Bowers
Mar 08, 2018
The average price per unit in assisted living increased by 14% to set a record of $221,250 per unit in 2017, according to new data. Separately, the National Investment Center for Seniors Housing & Care...