How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
5 keys to strengthening your referral network
By
Max Gottlieb
Mar 17, 2016
Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.
US News Best Senior Living program recognizes 1,675 communities as tops in second year
By
Lois A. Bowers
May 04, 2023
US News & World Report is recognizing 1,675 senior living communities with top ratings in the second year of its Best Senior Living program. That compares with 1,274 communities rated as “Best” in...
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
Earn a CE credit March 9 while learning digital-first sales and marketing strategies
Feb 22, 2021
Attendees of a March 9 webinar will be able to earn a continuing education credit while learning about scaling digital sales and marketing efforts across multiple communities to drive results.
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Resident story provides insight into senior living sales process
By
Jennifer Baum
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.
How to generate senior living leads online
By
Mona Hilton
Apr 28, 2016
A showdown is happening between traditional media and digital media, and the prize is control of mindshare and lead generation.
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...