How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Kisco Senior Living pioneers new employee training program inspired by hospitality industry
By
Lois A. Bowers
Aug 14, 2018
Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
New lead-generation effort launches for senior living
By
Lois A. Bowers
Apr 04, 2018
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.
The website features most important to prospective residents
By
Lois A. Bowers
May 29, 2017
As a retirement community’s online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community’s website as well...
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
Engaged residents are more likely to recommend their senior living communities, research finds
By
Lois A. Bowers
Aug 01, 2019
Assisted living residents and their family members are almost 15% more likely to recommend their senior living communities to other friends and relatives if they feel engaged, according to research from...
4 senior living advertising ideas to help you avoid stereotyping
By
Nicole Wagner
Nov 05, 2018
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults...
Needs or wants? Narrowing your priorities for your next building project
By
Chad Ulman
Jul 01, 2019
We may want a lot, but our budget likely will not accommodate all our collective “wants.”
How to handle negative reviews and get your community back on track
By
Ayana King
Apr 08, 2019
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.