What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
Carrot or stick?
By
Lois A. Bowers
May 17, 2021
Ohio Gov. Mike DeWine’s incentive to encourage COVID vaccination may be the biggest, but he’s not the only state or city official trying to entice residents to get the shot. And government...
This new ‘opportunity’ might have a bad aftertaste
By
John O'Connor
Oct 06, 2016
If this field is not going to hold its bad actors accountable, then you can bet that it’s just a matter of time until someone else steps in.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
Protecting against water damage in senior living communities
By
Todd Stanley
Scott Fincher
May 11, 2017
Senior living communities have the same potential for water damage as any other multi-family housing community, and in some cases, increased risks exist.
Why and how best to clean senior living community carpets
By
Mark Siegel
Aug 25, 2016
Carpet has many benefits, but it must be maintained properly to be effective.
How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
Mosquitoes are active: What can you do?
By
Ron Harrison
Jul 31, 2015
Some mosquitoes also carry a relatively new virus in the United States called chikungunya virus.
Senior living investors should avoid these temptations and pitfalls
By
Patrick McCormick, CPA
Feb 18, 2020
The pitfalls of investing in senior living communities don’t show up on a spreadsheet. Risks are being overlooked every day as the booming sector draws in new players who have scant experience in...
Senior living design in the age of COVID-19
By
Keith Stanton
LuAnn Thoma-Holec
Allyson Nathan
Jun 08, 2020
Adjusting to a new paradigm will require new thinking and maybe an investment for some senior living operators and developers.