If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.
Harper Lee’s legacy
By
Lois A. Bowers
Feb 22, 2016
Pulitzer Prize-winning writer Harper Lee, 89, passed away Friday and was buried Saturday, having presented us with two major challenges during her lifetime.
A certain comfort level
By
Lois A. Bowers
Sep 08, 2015
A new book delineates the qualities that prospective residents should seek in a senior living community. Can you meet the expectations?
Three studies you can feel good about
By
Lois A. Bowers
Sep 24, 2018
A new study in seven senior living communities is trying to determine whether well-being can be cultivated in older adults through group sessions and activities. Other recent research has shown the power...
Everyone wins when generations mix
By
Lois A. Bowers
Jun 13, 2016
We’ve heard much anecdotal evidence of how older and younger people alike benefit from intergenerational programming in senior living. New research suggests an additional benefit.
10 tips for recruiting and retaining employees
By
Lois A. Bowers
Jun 04, 2018
A new guide that focuses on recruiting and retaining direct care workers offers advice that applies to many types of senior living employees.
GAO report on assisted living could be a game changer
By
Lois A. Bowers
Feb 05, 2018
As the New England Patriots and Philadelphia Eagles faced off Sunday in the biggest football matchup of the season, the Government Accountability Office was preparing to release a long-awaited report that...
Language can help reframe aging
By
Lois A. Bowers
May 31, 2022
The Reframing Aging Initiative advocates for the use of certain language regarding aging in hopes of improving the general public’s understanding of aging and the ways that older people contribute to...
Romance is in the air
By
Lois A. Bowers
Feb 14, 2022
Think of a busy senior living community in the time of the coronavirus and “office romance” may not be the first thought to come to your mind. At workplaces in general, however, romance is in the air....
Campaign writes off stereotypes of aging
By
Lois A. Bowers
Oct 04, 2021
I’m late to this party but just found out about a pretty cool initiative that is part of Changing the Narrative’s anti-ageism campaign.