Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
The right technology can simplify contact tracing, promote social distancing
By
Michele York
Jul 16, 2020
As senior living communities and other long-term care settings across the country work through the various phases of reopening, it’s become apparent that solutions for contact tracing and social distancing...
Rapid testing is the answer
By
Lynne Katzmann, Ph.D.
Jul 14, 2020
For those with limited time or patience, here is the punchline: Rapid, widespread testing is the only way to outrun COVID-19 short of an effective, widely distributed vaccine.
The mental health toll of COVID-19 — and what you can do about it
By
Lois A. Bowers
Jul 13, 2020
It should come as no surprise to anyone reading this column that the pandemic has had mental health effects on workers. Recent research on the topic may surprise you, however.
Combining the human touch with technology to improve quality of life
By
Col. Paul Bricker
Jul 13, 2020
To infuse technology into delivery of services wherever possible, it’s important to invest in programs to make innovation a part of the community culture, through partnerships with some of the most advanced...
A new lens for healthy seniors in America
By
Charlotte Haberaecker
Jul 09, 2020
What we choose to do – or not – with our new awareness will starkly define health in America for seniors, their families and all of us eventually needing care and services in the years to come.
Industry, lawmakers agree: Assisted living needs COVID-19 help
By
Lois A. Bowers
Jul 06, 2020
Now that Sens. Warren and Markey and Rep. Maloney realize what the industry has been saying to anyone who would listen for months now — that senior living operators need resources to battle COVID-19,...
How storytelling improves care and services
By
Beth Sanders
Jul 06, 2020
Staff members, family members and volunteers never fail to gain extraordinary benefits from listening and truly absorbing a resident’s wealth of experience, wisdom and advice.
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
COVID caregivers, don’t forget to take care of yourselves
By
Lois A. Bowers
Jun 29, 2020
Results of a new survey bring potentially troubling news for those in senior living employees and the companies for which they work: Personal exposure to the coronavirus is linked with poor mental health....