What’s better for senior living and care — the market or government?
By
Stephen A. Moses
Oct 25, 2021
By most measures, the more market-based independent and assisted living sectors fare better economically over time than the more government-dependent sectors. Why?
New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Public-private collaboration key to securing long-term care financing for middle-income Americans
By
Amy Novotney
Apr 09, 2021
Recent studies have found that more than half of middle-income seniors will not be able to afford the care they need, and 15% of baby boomers will incur more than $250,000 in long-term care costs. If anything,...
Increase vaccination uptake with focus on ‘movable middle’: report
By
Kimberly Bonvissuto
Mar 10, 2021
Senior living operators looking to increase staff COVID-19 vaccine uptake should focus their efforts on the “movable middle” by making vaccination easy, building trust in vaccine safety and offering...
Meeting the needs of older adults means focusing on the middle, industry experts say
By
Kimberly Bonvissuto
Oct 09, 2020
Economic pressures placed on middle-income older adults during the COVID-19 pandemic has created a growing population of seniors with housing needs but limited resources. Senior housing providers recognize...
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without...
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Pennant ‘very selective’ in ‘frothy’ senior living market, CEO says on first-ever earnings call
By
Lois A. Bowers
Nov 14, 2019
When it comes to acquisitions in senior living, the new Pennant Group is being ”very selective in a very, very frothy market,” President and CEO Danny Walker said Wednesday on the holding company’s...
Middle muddle
By
John Hall
Oct 21, 2019
Investors eye margins, and developers explore affordable options.