Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
Breaking free of industry stereotypes
By
Lois A. Bowers
Jan 09, 2017
A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
Dealmaker’s Handbook 2020
Oct 20, 2020
The 2020 Dealmaker’s Handbook.
5 ways senior living communities are evolving to attract active baby boomers
By
Judy Good
Apr 10, 2017
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
How to handle negative reviews and get your community back on track
By
Ayana King
Apr 08, 2019
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
