4 ways sales teams can foster community in senior housing
By
Lindsay Casillas
Aug 02, 2018
Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Do Americans understand what a CCRC Is?
By
Shelley Ballet
Mar 14, 2016
We need to work together to change the perceptions that keep people from exploring the continuing care retirement community as a healthy, positive, viable lifestyle choice.
Targeted, timely communication a key strategy for long-term care providers during pandemic: study
By
Kimberly Bonvissuto
Jul 07, 2020
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
Senior living can emerge from pandemic stronger
By
Anne Ellett, MSN, NP
Aug 17, 2020
Operators, especially those of assisted living and memory care communities, can’t pretend they are separate from or not providing healthcare.
Financial success follows ‘magical experience’ for prospects, experts say
By
Kimberly Bonvissuto
Oct 26, 2020
People have come to expect a great user experience — also known as UX — whether it’s a package delivered to their doorstep the next day, grocery delivery or hailing a ride with the touch of a button....