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If you can maintain a low level of risk in your senior housing community, it can keep your residents and staff members safe.

Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...

As the great resignation continues, it has become clear that what employees want, and what employers think that employees want, are two very different things. McKinsey & Company’s recent study put this...

Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...

A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.

Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care...

Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...

100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.

The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...

Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of...