Prospective residents, adult children prioritize different aspects of communities
By
Lois A. Bowers
Oct 11, 2018
Older adults and their adult children prioritize different aspects of senior living when considering retirement communities, according to new research.
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Websites, social media vital for senior living marketers: report
By
Lois A. Bowers
Feb 02, 2017
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior...
Websites tops for reaching senior living prospects: survey
By
Lois A. Bowers
Nov 30, 2016
Websites are the most effective way for many senior living operators to conduct their marketing, according to industry professionals responding to a new survey.
Adult children vital to senior living move-ins
By
Lois A. Bowers
Jul 18, 2016
Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.
Boomers share which features could entice them to move into a senior living community
By
Lois A. Bowers
Jun 28, 2023
As members of the Baby Boom generation start to consider downsizing or moving into a senior living community, a new report provides insights into what amenities providers can offer to entice them.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
A Place for Mom launches virtual tour app for senior living
May 12, 2020
A Place for Mom has designed a virtual tour app to enable prospective residents and their families to schedule and participate in live community tours.
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
How older adults’ perceptions due to COVID-19 affect the future of senior living
By
Jim Moore
Dec 11, 2020
Operators will need to take several steps to make prospective residents feel safe.