Operators have ‘heavy lifting’ to do to regain consumer confidence in wake of pandemic, experts say
By
Kimberly Bonvissuto
Apr 24, 2020
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
Labor Department tells senior living operator that sales employees are nonexempt, deserve back wages
By
Lois A. Bowers
Jul 23, 2019
The operator of a Tennessee senior living community agreed to pay $81,008 in back wages and liquidated damages after the U.S. Department of Labor’s Wage and Hour Division said the community’s sales...
NCPHS, Lorien Health Services make branding changes
Feb 14, 2019
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and...
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
4 senior living advertising ideas to help you avoid stereotyping
By
Nicole Wagner
Nov 05, 2018
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults...
Prospective residents, adult children prioritize different aspects of communities
By
Lois A. Bowers
Oct 11, 2018
Older adults and their adult children prioritize different aspects of senior living when considering retirement communities, according to new research.
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.