Senior living in 2024: Volatility ahead argues for rethinking risk strategies
By
Gerald Stoll
Jordan Parnell
Dec 14, 2023
The pressures on the senior living sector only abated marginally in 2023, as operators tried to maintain their balance in a precarious business and economic environment. And any significant reversal in...
Easy to overlook, but still important
By
John O'Connor
Dec 07, 2023
There is no single silver bullet when it comes to ensuring success in senior living.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
New research shows that social interaction really can be a matter of life and death for older adults
By
Lois A. Bowers
Nov 20, 2023
As the holidays approach, the results of a new study remind us of the importance of social connections. It could be a life-and-death matter.
Are assisted living residents moving in too early or too late?
By
Lois A. Bowers
Nov 13, 2023
A new study published in JAMA Internal Medicine provides fresh insights into assisted living residents at move-in and a couple of years later and suggests questions to contemplate about the future of the...
Medicare drug price negotiations: A game-changer for seniors’ healthcare
By
Luka Yancopoulos
Nov 02, 2023
The relatively recent passage of the Inflation Reduction Act, which among other provisions, allows Medicare to negotiate prescription drug prices, marks a monumental shift in senior healthcare in America.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
A unique feeder program
By
John O'Connor
Oct 26, 2023
One of the great things about rubbing elbows at industry events is the ready access it provides to truly remarkable people. And their truly remarkable insights.
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.