Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
Fixing immigration system only 1 solution to workforce crisis: expert
By
Kimberly Bonvissuto
Mar 27, 2024
The healthcare sector’s heavy reliance on immigrants underscores the urgent need for comprehensive immigration reform, argues labor economist Ron Hetrick.
Laws shielding healthcare professionals seeking mental health services could lead to protections in senior...
By
Kimberly Bonvissuto
May 29, 2024
Although new laws in Georgia that create so-called safe-haven programs to protect healthcare professionals who seek mental health services are geared mainly toward physicians and nurses, backers say that...
Bills would limit assisted living liability claims against ‘passive investors’
By
Kimberly Bonvissuto
Feb 26, 2024
Two proposed bills that have the backing of Florida’s senior living industry would limit liability claims against “passive investors” who are not involved in the day-to-day operations of assisted...
Researchers implore policymakers to consider assisted living’s ‘unique’ structure before potentially...
By
Kimberly Bonvissuto
Jun 20, 2024
A team of researchers embarking on a four-year study into understanding the characteristics of assisted living communities that are targets for private equity investment — and how those acquisitions...
Ventas plans to expand senior living footprint, building on ‘unprecedented’ growth opportunity
By
Kimberly Bonvissuto
May 03, 2024
Ventas is benefiting from the “unprecedented” multi-year senior living growth opportunity that continues to gain traction and is committed to expanding its footprint in senior living in the coming...
Honorees shine at sixth annual McKnight’s Women of Distinction event
By
Kimberly Bonvissuto
May 15, 2024
Senior living, skilled nursing and home care representatives celebrated the accomplishments of many during the 2024 McKnight’s Women of Distinction Awards and Forum ceremony Tuesday at the JW Marriott...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Committee advances Older Americans Act reauthorization to full Senate
By
Kimberly Bonvissuto
Aug 02, 2024
The Older Americans Act cleared another hurdle on its path to reauthorization on Wednesday and now heads to the full Senate for a vote.
Bill would end federal mandate for states to recoup Medicaid costs for HCBS, care
By
Kimberly Bonvissuto
Apr 16, 2024
A proposed bill would end a mandate that states try to recoup costs for long-term care provided to Medicaid beneficiaries, including by seizing homes from disproportionately poor and minority families,...