Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
Assisted living recovering more quickly than independent living: NIC
By
Kathleen Steele Gaivin
Jul 08, 2022
Senior living (independent living and assisted living combined) occupancy in the second quarter increased for the fourth quarter in a row, and assisted living is best poised for recovery within the sector,...
CareTrust enters behavioral health by converting underperforming assisted living communities
By
Kimberly Bonvissuto
May 09, 2022
San Clemente, CA-based CareTrust REIT is moving into the behavioral health segment after reaching an agreement to convert three of its underperforming assisted living communities into residential addiction...
Increasing independent living presence on many operators’ to-do lists: NIC
By
Kimberly Bonvissuto
May 06, 2022
Half of long-term care executives surveyed about their care and service offering mix expect to increase their presence in independent living in the next year, according to the National Investment Center...
Investors excited about independent and assisted living: report
By
Lois A. Bowers
Jan 05, 2018
Investors this year will be most attracted to “lifestyle-focused” segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services...
Brookdale Senior Living CEO: ‘Too soon to tell’ outcome of Senate inquiry
By
Kimberly Bonvissuto
Feb 22, 2024
Brookdale Senior Living’s leader said Wednesday she is confident in the company’s priorities in the face of growing scrutiny of the industry by the lay media and policymakers.
The hottest markets for senior living
By
Lois A. Bowers
Mar 26, 2017
National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care...
Assisted living, CCRC workforce recovery among slowest in healthcare: NIC
By
Kimberly Bonvissuto
Jun 27, 2022
Assisted living communities, continuing care retirement communities and skilled nursing facilities are experiencing slower workforce recoveries compared with other healthcare sectors, according to a new...
Outlook appears rosier for senior housing investors, experts say
By
Kathleen Steele Gaivin
Apr 03, 2024
Healthcare investors, including senior housing ones, are apt to see an uptick in opportunities this year, according to several recent analyses.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...