New middle-income senior living model framed by wellness culture
By
Kimberly Bonvissuto
Jul 07, 2021
Want to attract middle-income older adults? Emphasize lifestyle opportunities and comfortable residences, and allow residents and others who use community amenities to be able to choose from a menu of...
Public-private collaboration key to securing long-term care financing for middle-income Americans
By
Amy Novotney
Apr 09, 2021
Recent studies have found that more than half of middle-income seniors will not be able to afford the care they need, and 15% of baby boomers will incur more than $250,000 in long-term care costs. If anything,...
Increase vaccination uptake with focus on ‘movable middle’: report
By
Kimberly Bonvissuto
Mar 10, 2021
Senior living operators looking to increase staff COVID-19 vaccine uptake should focus their efforts on the “movable middle” by making vaccination easy, building trust in vaccine safety and offering...
Meeting the needs of older adults means focusing on the middle, industry experts say
By
Kimberly Bonvissuto
Oct 09, 2020
Economic pressures placed on middle-income older adults during the COVID-19 pandemic has created a growing population of seniors with housing needs but limited resources. Senior housing providers recognize...
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without...
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
Pennant ‘very selective’ in ‘frothy’ senior living market, CEO says on first-ever earnings call
By
Lois A. Bowers
Nov 14, 2019
When it comes to acquisitions in senior living, the new Pennant Group is being ”very selective in a very, very frothy market,” President and CEO Danny Walker said Wednesday on the holding company’s...
Middle muddle
By
John Hall
Oct 21, 2019
Investors eye margins, and developers explore affordable options.
54 percent of middle-income seniors could need housing, care help by 2029, NIC-funded study finds
By
Lois A. Bowers
Apr 24, 2019
Fifty-four percent of the 14.4 million middle-income older adults in 2029 in the United States will lack the financial resources to pay for senior housing and care, and a combination of public and private...
79% of middle-income baby boomers have no savings for retirement care: research
By
Lois A. Bowers
Mar 14, 2019
The clock is ticking for even the youngest baby boomers to ensure that they have enough money to pay for their care needs in retirement, and yet a new study adds to a growing body of research that many...