Building back occupancy will be a balancing act: speakers
By
Lois A. Bowers
Mar 25, 2022
However long it takes, the process of building back occupancy will take new approaches, according to speakers at the National Investment Center for Seniors Housing & Care Spring Conference.
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
Big senior living stories of 2020
By
Lois A. Bowers
Dec 22, 2020
A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the...
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.
New crowdsourcing site aims to help older adults decide where to retire
By
Lois A. Bowers
Jan 22, 2019
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…