A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and...
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
Life plan community is new name for CCRC
By
Lois A. Bowers
Nov 01, 2015
Life plan community is the new name for continuing care retirement community that has arisen from the CCRC Namestorm initiated by LeadingAge and Mather LifeWays. The name was announced at the opening general...
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
75 percent of providers pay commissions to sales, marketing staff: survey
By
Kimberly Bonvissuto
Jun 21, 2022
Seventy-five percent of not-for-profit senior living providers pay commissions to their marketing and sales staffs, with quarterly and bi-weekly payments common, according to the results of a recent Ziegler...
Seniors, families benefit from move to assisted living, survey shows
By
Lois A. Bowers
Oct 06, 2016
Results of new research give assisted living marketing and sales professionals fresh data to share with prospective residents and their families about benefits both can experience when an older adult moves...
Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...
Researchers call for improved state websites about assisted living
By
Lois A. Bowers
Jan 31, 2020
Improving the information available about assisted living communities on state websites could help steer prospective residents and their families to communities that best meet their needs and minimize...