Pew: Older Americans increasingly getting news from social media
By
Lois A. Bowers
Sep 19, 2017
Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.
Operator agrees to pay $120,000, leave state due to allegedly misleading marketing materials
By
Lois A. Bowers
Jan 08, 2020
The Vermont attorney general accused the company of violating the state’s Consumer Protection Act by misrepresenting to families of prospective residents, via its brochure, website and conversations,...
Assisted living three times less likely than nursing homes to receive bad reviews
By
Lois A. Bowers
Oct 12, 2018
Assisted living communities garner far fewer negative reviews than do nursing homes, according to a look at “hundreds of thousands” of reviews.
Some older adults using Facebook less
By
Lois A. Bowers
Sep 06, 2018
Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research...
ASHA: 6 areas where senior living must improve
By
Lois A. Bowers
Sep 06, 2019
The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors...
Care needs greatest determinant of senior living search length
By
Lois A. Bowers
Jul 14, 2016
An older adult’s care needs have the greatest effect on the length of time that he or she, or family members, will spend searching for a senior living community, according to new data being released...
FamilyAssets launches senior living occupancy platform with $1.3 million in funding
Aug 23, 2018
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.
7 benefits of mystery shopping the competition in senior living
By
Jim Moore
Apr 10, 2020
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.
Older adults increasingly using mobile devices to access information
By
Lois A. Bowers
Jul 06, 2017
Don’t exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released...
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.