If you’re a senior living caregiver and don’t want to get spitting mad, stop reading now. For the tale that follows is probably won’t do your blood pressure levels any favors.
The senior living trend we’re not hearing enough about
By
John O'Connor
Feb 08, 2024
There’s something happening in Carbondale, IL, that the senior living field might want to pay attention to. Especially operators mulling their next strategic move.
Maybe it’s time for senior living to slow down
By
John O'Connor
Oct 06, 2022
Before you rip up and revise your 2023 strategic plan, here’s something you should seriously consider doing: nothing.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Senior living’s challenge of omission and commission
By
John O'Connor
Sep 22, 2022
Long-term care could be made better with funding from Congress. But for now, it appears we’ll have to settle for a congressional commission.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
When justices court trouble
By
John O'Connor
Jul 27, 2023
The Supreme Court made two recent rulings that just might have a major impact on senior living’s future.
It’s time to take caregiver needs seriously
By
Nora Super
Oct 03, 2022
Until we make caregiving issues as important to lawmakers as infrastructure and energy, we can act on three critical intermediary steps.