The specialty investment bank shares key trends for not-for-profit senior living organizations in 2016.
Websites, social media vital for senior living marketers: report
By
Lois A. Bowers
Feb 02, 2017
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior...
4 senior living design trends to watch in 2017
By
Lois A. Bowers
Jan 11, 2017
Four design trends will affect all senior living communities, from luxury living to affordable housing, in 2017, according to a new report.
Adult children vital to senior living move-ins
By
Lois A. Bowers
Jul 18, 2016
Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.
Where prospects carry the most student loan debt
By
Lois A. Bowers
Aug 21, 2017
Student loan debt is increasing among older adults, according to data released Friday by the Consumer Financial Protection Bureau, suggesting that more prospective senior living community residents may...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.
Those 85+ at high risk of social isolation, study finds
By
Lois A. Bowers
Jan 08, 2017
Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to...
Provider sees onsite daycare as worker retainment tool
By
Lois A. Bowers
Jan 05, 2017
Can an onsite daycare center help attract and keep workers at a senior living community in a competitive market? A Minnesota operator hopes so.
Online social interactions linked to longevity
By
Lois A. Bowers
Oct 31, 2016
The results of a newly published study of 12 million Facebook users suggests that using the social network is associated with living longer, but there’s a catch.