How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
Labor Department tells senior living operator that sales employees are nonexempt, deserve back wages
By
Lois A. Bowers
Jul 23, 2019
The operator of a Tennessee senior living community agreed to pay $81,008 in back wages and liquidated damages after the U.S. Department of Labor’s Wage and Hour Division said the community’s sales...
Needs or wants? Narrowing your priorities for your next building project
By
Chad Ulman
Jul 01, 2019
We may want a lot, but our budget likely will not accommodate all our collective “wants.”
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
Modest senior living cost growth presents marketing opportunity, experts say
By
Lois A. Bowers
Apr 23, 2019
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according...
How to handle negative reviews and get your community back on track
By
Ayana King
Apr 08, 2019
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
They’ll pardon your dust. But don’t you dare ignore the things that matter
By
John O'Connor
Sep 20, 2018
Have operators bent on change become a bit tone deaf about what really matters?
Operator imports insights into some of senior living industry’s biggest challenges
By
Lois A. Bowers
Sep 18, 2018
A Wisconsin senior living operator is reaching beyond U.S. borders for fresh ideas of how to tackle some of the industry’s biggest challenges, from rehospitalizations to human resources management to...
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.