A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
How to use storytelling to enrich your community
By
Wendy O’Donovan Phillips
Jul 14, 2022
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
What baby boomers seek from active adult housing
By
Lynne Moore
Aug 21, 2023
Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.
Labor movement
By
Lois A. Bowers
Sep 05, 2023
The current governmental environment tilts in favor of workers, not corporations. The results of a new survey suggest that a majority of Americans like it that way.
Senior living could use a traitor like this
By
John O'Connor
Oct 15, 2020
For my money, what the field could really use – perhaps even more so than targeted retooling – is a person along the lines of a John C. Bogle. Or better yet, more than one.
What you need to know about senior living’s future
By
John O'Connor
Oct 11, 2018
This piece is a must-read for anyone who wants to be well-informed.
Easing LTSS burdens for individuals, families
By
Katie Smith Sloan
Feb 24, 2016
LeadingAge is looking at a variety of integrated approaches and incremental solutions that will help ease the financial and emotional burdens for individuals and families needing long-term services and...
New insights into how to attract residents
By
Lois A. Bowers
Feb 09, 2021
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
Focus On: Technology emerging as a powerful option for residents
Jun 01, 2020
The latest ‘furniture’ additions: robots, drones and tech toys.
Aging out loud
By
Lois A. Bowers
May 01, 2017
Recent dinner companions were a good reminder that aging doesn’t necessarily mean losing vibrancy. That’s a timely message as May begins.