Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
New research could help attract residents, but a to-do list remains
By
Lois A. Bowers
Jun 07, 2021
Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care...
Sales leads down 50 percent and ‘continued deterioration’ expected due to COVID-19, Five Star says
By
Lois A. Bowers
May 08, 2020
Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of...
Kisco Senior Living pioneers new employee training program inspired by hospitality industry
By
Lois A. Bowers
Aug 14, 2018
Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
New lead-generation effort launches for senior living
By
Lois A. Bowers
Apr 04, 2018
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.
The website features most important to prospective residents
By
Lois A. Bowers
May 29, 2017
As a retirement community’s online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community’s website as well...
Engaged residents are more likely to recommend their senior living communities, research finds
By
Lois A. Bowers
Aug 01, 2019
Assisted living residents and their family members are almost 15% more likely to recommend their senior living communities to other friends and relatives if they feel engaged, according to research from...
A Place for Mom adds OurParents brand to portfolio
By
Lois A. Bowers
Nov 03, 2016
Senior living referral service A Place for Mom is adding the OurParents brand to its portfolio of services focused on helping families find services and care solutions, the company announced Thursday.
Research relays which media can reach prospective residents
By
Lois A. Bowers
Feb 22, 2016
Interested in advertising to attract potential residents? New research offers some insights into the habits and preferences of older adults.
How to get more mileage from your Facebook efforts
By
Lois A. Bowers
Aug 18, 2017
Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site,...