Why your senior living company may need a chief medical officer
By
Rhonda Collins, M.D.
Steven Fuller, D.O., Ph.D.
Nov 19, 2018
Physician leaders as chief / corporate medical officers in healthcare is not a new concept. Such a role at the corporate leadership level in senior living, however, is relatively new. And greatly needed.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
How to ease the transition into senior living for new residents
By
Keith Grady, LNHA, CALA
Dec 05, 2016
Moving can be emotionally and physically disconcerting for new residents, but a high-quality senior living community should be ready to welcome them with helpful tools and resources.
3 things to ‘know’ to develop CEO skills for the future of aging services
By
Jacquelyn Kung, DrPH, MBA
Robert G. Kramer
Ed Frauenheim
Feb 28, 2022
What follows is a guide for the leadership development needed in our industry. Three things to know: thyself, others and thy world.
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.
Keep your cool to prevent food poisoning
By
Edward Sharek
Apr 26, 2018
Senior living executive directors and skilled nursing administrators must take very seriously the cooling of food after it is cooked.
As COVID-19 continues, the ‘connected community’ is essential to success
By
F. Scott Moody
Aug 13, 2020
The connected community entails much, much more, but digital communication channels and connectivity between all community members is a critical and essential starting point.
Now is a good time to emphasize fire safety in your senior living community
By
Stan Szpytek
Sep 12, 2022
Fire Prevention Week represents a good opportunity for a senior living community to step up its focus on fire safety with both staff members and residents by developing creative ways to promote this essential...
Is regulation helping or hurting senior living innovation?
By
Jess Stonefield
Nov 04, 2019
Despite improvements, numerous areas of senior housing still demand innovation. How will regulation help — or hurt — innovations in those areas?
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.