Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Toledo, OH-based real estate investment trust Welltower unveiled a brand extension Wednesday to serve middle-income adults aged 55 or more years.
Innovative opportunities to serve the middle market are waiting: panel
By
Kimberly Bonvissuto
Feb 02, 2024
The time has come for the senior housing and care sector to figure out how to scale housing and services to meet the needs of the growing market of middle-income older adults, a panel of experts said Thursday.
The future for middle markets may lie in service flexibility
By
Amy Novotney
May 08, 2020
To best serve the middle market, senior living operators will need to think more critically about the needs of seniors within this income level, said speakers during a webinar Thursday conducted by Argentum.
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.
Middle market senior housing needs ‘secret sauce’ from operators to work: panel
By
Kimberly Bonvissuto
Feb 10, 2022
The “secret sauce” for middle market senior housing includes a quality living environment without going overboard, one expert says.
Meet Danielle Parker, 2024 Hall of Honor inductee
By
Josh Henreckson
Aug 07, 2024
Danielle Parker, chief operations officer at GenCare Lifestyle in Seattle, is a Hall of Honor inductee in the 2024 McKnight’s Women of Distinction awards program.
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
Middle market is ‘the future of life plan communities,’ providers say
By
Kimberly Bonvissuto
Oct 26, 2022
Serving middle-income individuals is the future of life plan communities, Episcopal Retirement Services President and CEO Laura Lamb says.
A new middle-market senior living brand, Truewood by Merrill, has been launched by Merrill Gardens and is gradually rolling out to 23 communities in 13 of the 20 states in which the company operates.