Senior living community rebrands to attract middle-income older adults, adds nursing care
By
Kathleen Steele Gaivin
Jul 21, 2022
A Westland, MI, senior living community that was slated to close last year has found new life with rebranding meant to attract interest from middle-income older adults.
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Big senior living stories of 2019
By
Lois A. Bowers
Dec 23, 2019
Here’s a look at some of the news that occupied many minds in senior living over the past year.
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Partnerships critical to serving middle-income older adults, NIC speakers say
By
Lois A. Bowers
Mar 06, 2020
Panelists discussed how to cost-effectively deliver healthcare to middle-income older adults in senior housing on Thursday at the NIC Spring Conference.
Shipping containers show promise as affordable senior living solution
By
Amy Novotney
Mar 30, 2021
Modified shipping containers may be part of the wave of the future when it comes to middle-market and affordable senior living, according to a webinar discussion earlier this month among gerontology students...
A new middle-market senior living brand, Truewood by Merrill, has been launched by Merrill Gardens and is gradually rolling out to 23 communities in 13 of the 20 states in which the company operates.
Advice for those interested in the middle market
By
Lois A. Bowers
Nov 06, 2023
For senior living and care organizations looking to begin serving the middle market — and judging by the standing-room-only crowd at a session during the LeadingAge Annual Meeting Sunday afternoon, there...
Rate surge seen as threat to middle market enthusiasm
By
Kathleen Steele Gaivin
Sep 27, 2022
Many senior living and care providers across the country have raised their rates this year, as inflation continues to drive expenses for staples such as food, supplies and energy.
Remembering the middle market
By
Lois A. Bowers
Feb 25, 2019
Mark your calendars. A release date for the National Investment Center for Seniors Housing & Care’s highly anticipated middle-market study has been announced.