Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
‘Achilles’ heel’ of senior living sales identified; expert urges more assertiveness in closings
By
Kimberly Bonvissuto
Oct 16, 2023
Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
Consumer approach will help senior living stay relevant, entrepreneur says
By
Kimberly Bonvissuto
Apr 15, 2021
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for...
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.