Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
Prepare now for the coming shift in resident engagement
By
Michele Holleran, Ph.D., MBA
Sep 06, 2016
If offering an extensive variety of activities is your idea of resident engagement, think again. New research identifies four key dimensions of engagement.
How to foster a positive culture within your organization
By
Jared Darlington
Apr 26, 2021
An organization’s culture (or lack thereof) most likely will be highlighted (or exposed) during a time of change. It may be a leadership shift, an acquisition or even the introduction of new processes...
Senior living investors should avoid these temptations and pitfalls
By
Patrick McCormick, CPA
Feb 18, 2020
The pitfalls of investing in senior living communities don’t show up on a spreadsheet. Risks are being overlooked every day as the booming sector draws in new players who have scant experience in...
4 senior living advertising ideas to help you avoid stereotyping
By
Nicole Wagner
Nov 05, 2018
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults...
Mandating seasonal flu vaccinations in the workplace in the time of COVID-19
By
Patricia Goodson
James Bobbitt
Oct 26, 2020
The issue of mandatory vaccinations in the workplace is becoming increasingly relevant as medical experts in the U.S. anticipate that a COVID-19 vaccine will be available for distribution to the general...
Virtual reality beats social isolation during COVID
By
Anita Cornelius
Sep 21, 2020
When COVID-19 sidelined most of our group activities and forced us to think differently about our approach to therapeutic recreation, we turned to a trusted source of fun, safe and individualized entertainment:...
Overcoming communication barriers due to dementia
By
Tom Rotz
Jul 10, 2017
Thankfully, we are learning that many effective ways exist to improve communication with residents who have Alzheimer’s disease or another form of dementia, so that we can better understand their...
Coronavirus: Identifying and easing stress in senior living residents
By
Charla Anderson, BSN, RN-PMHNC
Mar 30, 2020
Knowing the difference between normal and extreme anxiety can help providers triage behavioral health care needs.
Vexed by vaccinations? 5 communication strategies to encourage ongoing adoption
By
Courtney Malengo, APR
Mar 01, 2021
The reality is, if we cannot figure out the best ways to communicate, then vaccine adoption will continue to lag, plaguing healthcare workers and the broader public.