How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
5 keys to strengthening your referral network
By
Max Gottlieb
Mar 17, 2016
Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
Resident story provides insight into senior living sales process
By
Jennifer Baum
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.
How to generate senior living leads online
By
Mona Hilton
Apr 28, 2016
A showdown is happening between traditional media and digital media, and the prize is control of mindshare and lead generation.
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
A toast to creative marketing
By
Lois A. Bowers
Aug 28, 2017
Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.
A slam dunk to increase move-ins?
By
Lois A. Bowers
Mar 20, 2017
If basketball isn’t part of your present marketing efforts, it could be part of your future, according to new research.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
Countering the illusion of communication
By
Courtney Malengo, APR
Jun 26, 2017
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.