Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
Proposed HCBS rule could diminish service access, hamper provider retention efforts, 11 senators tell...
By
Lois A. Bowers
Feb 20, 2024
A proposed federal rule that would require providers of home- and community-based services to spend at least 80% of the Medicaid payments they receive for personal care, homemaker and home health aide...
Solving senior living’s top challenge
By
Lois A. Bowers
Oct 01, 2015
When James Balda takes the microphone at insurer Genworth’s annual symposium on long-term care today, he’ll be discussing what senior living owners and operators have been telling him is the...
42 are in first class of senior living sales counselor certificate recipients
Mar 13, 2018
Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.
CEAL report latest effort to aid providers in evolving healthcare environment
By
Lois A. Bowers
Aug 14, 2016
A new report from the Center for Excellence in Assisted Living is designed to help communities improve quality and increase value in the evolving healthcare system. The project falls under one of the four...
100 more professionals earn CDAL credential
Feb 26, 2018
A new class of 100 senior living professionals has earned the Senior Living Certification Commission’s certified director of assisted living credential, the group has announced.
People in the news, Feb. 16
By
Kimberly Bonvissuto
Feb 16, 2021
Appointments, promotions and news at Bridges by EPOCH, Cadence Living, CareTrust REIT, LeadingAge Illinois, Pathway Health, Sharps Compliance and Sunrise Senior Living.
First industry-wide survey provides look at current state of DEIB efforts
By
Kathleen Steele Gaivin
Nov 10, 2022
Results of the first industry-wide effort to summarize the data on diversity, equity, inclusion and belonging in long-term care were released Wednesday by the Senior Living DEIB Coalition, a partnership...
Labor issues a concern for LTC portfolio operators
By
Lois A. Bowers
Nov 06, 2016
Senior living operators represented in LTC Properties’ portfolio are seeing labor costs creep up, but the shrinking labor pool represents a greater challenge to them, Wendy Simpson, the REIT’s...
‘Joint employer’ ruling appeal case arguments to begin Thursday
By
Lois A. Bowers
Mar 08, 2017
Oral arguments are set to begin Thursday in the U.S. Court of Appeals for the District of Columbia Circuit as Browning-Ferris Industries looks to overturn a 2015 decision by the National Labor Relations...