Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
How sales enablement can speed up move-ins
By
Sharon Muniz
Feb 22, 2018
A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
Your favorite columns of 2020
By
Lois A. Bowers
Dec 22, 2020
In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
Consumer approach will help senior living stay relevant, entrepreneur says
By
Kimberly Bonvissuto
Apr 15, 2021
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for...
Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.
How Holiday increased revenue from new leases by 10%
By
Lois A. Bowers
Apr 04, 2017
What started around 2011 as an effort to find a better way to establish appropriate unit rents has led Holiday Retirement to consistently realizing a 10% revenue increase from new leases and receiving...