Older adults alone in their top social media platform choice
By
Lois A. Bowers
May 29, 2019
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Operator imports insights into some of senior living industry’s biggest challenges
By
Lois A. Bowers
Sep 18, 2018
A Wisconsin senior living operator is reaching beyond U.S. borders for fresh ideas of how to tackle some of the industry’s biggest challenges, from rehospitalizations to human resources management to...
U.S. News launches ‘Best Senior Living’ program
By
Lois A. Bowers
Sep 07, 2021
U.S. News & World Report has launched a “Best Senior Living” initiative with the goal of releasing inaugural listings for consumers in the first quarter of 2022. The program will cover individual...
Who uses social media the most? Not millennials
By
Lois A. Bowers
Jan 30, 2017
A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and...
New referral site launches for senior living communities
By
Lois A. Bowers
Jan 10, 2017
Does the seniors housing and care industry need another source of leads? Lancaster, PA-based Track 5 Media believes the answer is yes and has launched SeniorCaring.com based on that premise.
Direct mail drives seniors to websites
By
Lois A. Bowers
Sep 11, 2016
A recent study by Deft Research of older adults shopping for Medicare insurance may hold some lessons for seniors living operators on the best ways to reach potential residents and their adult children.
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...
Yardi’s RENTCafé Reach now available for senior living
Jul 30, 2018
The set of marketing services is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings.
Look beyond demographics for success in recruiting: speaker
By
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...