United Church Homes and Services rebrands as EveryAge to reflect ‘broader base of constituents’
By
Kathleen Steele Gaivin
Aug 24, 2021
Newton, NC-based United Church Homes and Services is celebrating its 50th anniversary with a name change to EveryAge.
FamilyAssets launches senior living occupancy platform with $1.3 million in funding
Aug 23, 2018
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
A Place for Mom adds OurParents brand to portfolio
By
Lois A. Bowers
Nov 03, 2016
Senior living referral service A Place for Mom is adding the OurParents brand to its portfolio of services focused on helping families find services and care solutions, the company announced Thursday.
Best practices: Help make the move-in decision easy
By
Lauren Zimmerman Cook
Jun 11, 2018
These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.
Benchmark celebrates ‘confidently coming together again’ in advertising campaign
By
Kimberly Bonvissuto
Jul 29, 2021
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening...
NCPHS, Lorien Health Services make branding changes
Feb 14, 2019
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and...
Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.