3 social media hacks to help your senior living center create an online community
By
Mark Babbitt
Apr 20, 2017
As competition in the senior living industry intensifies, a strong social media presence may provide a competitive advantage. Here are three ways to create an online community around your brand.
Today’s senior living blends hospitality with residential care
By
Colin Marshall
Mar 16, 2020
Senior living management companies need to be responsive and agile to adapt to the ever-changing demands of the market. What does this mean when you have an existing community that needs retrofitting so...
From 30 paces to 50 years: The evolution of a community
By
Rich Miller
Oct 30, 2017
Much has changed in the 50 years since Mount Miguel Covenant Village first opened in Spring Valley, CA.
5 critical CEO skills for the future
By
Jacquelyn Kung, DrPH, MBA
Robert G. Kramer
Ed Frauenheim
Dec 06, 2021
A recent Ziegler study found that 70% of senior living organizations likely would have CEOs retiring in the next five years. Recognizing the tectonic shifts in aging in the coming years, one...
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
What’s coming in senior living technology in 2018
By
Travis Palmquist
Jan 04, 2018
Here are eight top tech trends for senior living operators to be on the lookout for in 2018.
Regulatory update: ‘If it’s not one thing, it’s another’
By
John O'Connor
Mar 16, 2017
President Trump already has issued an executive order mandating that two regulations must be removed for every new one that is introduced. But just as one door may be closing, others are beginning to open.
Empowering older adults who want to work can differentiate your community
By
Bo Fishback
Jan 27, 2022
Almost half of adults are expected to work in some capacity after they retire. Senior living community operators have to get creative to find ways to attract these potential residents to their communities.
How to get a jump start and attract caregivers
By
Michelle Northey
Apr 21, 2022
COVID-19 has changed the material nature of the workforce forever. The implications are wide-ranging, affecting a large swath of industries. Senior living and care is not immune from challenges in efforts...
Wage pressure continues
By
Lois A. Bowers
Mar 07, 2016
Two events that occurred in the past week are helping to ensure that staffing issues remain a top challenge for the senior living industry.