Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Keeping senior living residents safe with video and audio analytics
By
Paul Baratta
Sep 15, 2022
Typically thought of as strictly security technology, today’s surveillance devices are proving that they go far beyond traditional “security” applications, contributing to overall resident safety...
Senior living’s secret sauce: adaptability
By
John O'Connor
Jul 28, 2022
If there is one thing this sector has learned to do and do well, it is this: to adapt.
Meeting travel-related needs of aging adults can offer competitive advantage
By
Jami Mohlenkamp
Jul 18, 2022
Over the past decade, we’ve seen a near total transformation in expectations — and, consequently, design — for senior living communities. The baby boomer generation, now aged 57 to 76, is demanding...
Worker wellness and the surprising effect of flooring in senior living communities
By
Mark Huxta
May 26, 2022
Enhancing the ergonomic conditions of the staff’s environment, including flooring, will help improve productivity and retention.
Philanthropy as a tool to unite senior living communities during the pandemic
By
Walker Konkle
Apr 25, 2022
Although the long-term effects of the pandemic are still unfolding, we can rest assured that our communities are stronger today because of the way we pulled together when it mattered most. May that never...
How to adapt to serve the next generation of seniors
By
Lynne Moore
Apr 11, 2022
Q: Will the senior living industry be able to successfully adapt to serve the next generation of seniors entering the prospect pipeline? A: Yes, but it will require new approaches and housing products...
Preventing commercial laundry room fires in senior living communities
By
Stan Szpytek
Apr 04, 2022
Every commercial laundry room fire in a senior living community during my 26 years with the fire department in a major metropolitan area had one or two common denominators.
How to maximize financial assistance in the wake of COVID-19
By
Jeff Nager
Feb 10, 2022
Providers need to seek every opportunity to maximize financial assistance and relief. Here are some of the options to revitalize the business.
Senior living trends, challenges to watch in 2022
By
Lynne Moore
Feb 07, 2022
After two years, the pandemic still is with us, and operators continue to deal with challenges, including availability of staffing/turnover, higher labor costs, increased operating expenses and inflation.