Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
Big senior living stories of 2019
By
Lois A. Bowers
Dec 23, 2019
Here’s a look at some of the news that occupied many minds in senior living over the past year.
‘Replace denial with proposal’ on long-term care, House committee told
By
Lois A. Bowers
Nov 15, 2019
Congress must “replace denial with a detailed, bipartisan legislative proposal on long-term care” to address the needs of a growing older population facing high costs for healthcare and housing, Robert...
Not so sure about that ‘silver wave’
By
Lois A. Bowers
Nov 11, 2019
Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Just the beginning for middle market push
By
Lois A. Bowers
Sep 16, 2019
We’ve read — and McKnight’s Senior Living has written — much about the growing need for senior housing for middle-income older adults since April. Interest has not abated.
Opportunities await beyond near-term challenges
By
Lois A. Bowers
Sep 11, 2019
Recent news is enough to cause any operator, developer or investor to reach for the aspirin. A look at data from the National Investment Center for Seniors Housing & Care, as well as discussions with experts...
Affordable options for the middle class
By
Lois A. Bowers
Sep 03, 2019
As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Expect expansion into middle market after HumanGood, Presby affiliate, CEO says
By
Lois A. Bowers
Jun 18, 2019
The two organizations on Monday announced their plans to create a unified company in a deal expected to close by June 30. The combined entity could be the sixth largest not-for-profit senior living provider...