For the first time, vaccines are available for all 3 viruses targeting older adults
By
Kimberly Bonvissuto
Sep 20, 2023
COVID-19 and respiratory syncytial virus cases are increasing, and the height of influenza season is on the horizon, but older adults and long-term care staff members are entering the first virus season...
Provider launches ‘self-service’ approach to sales, new membership model
By
Kimberly Bonvissuto
Sep 19, 2023
An Arizona independent living provider is betting on transparent pricing models and a resident membership model to create a new approach to senior living.
Senior living asking rates hit near-record highs in second quarter
By
Kimberly Bonvissuto
Sep 12, 2023
Asking rates were at near-record highs for senior living communities in the second quarter, according to a new report from NIC MAP Vision.
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
First senior living community earns Joint Commission assisted living memory care certification
By
Kimberly Bonvissuto
Aug 29, 2023
A Missouri senior living community is the first such community to receive the Joint Commission’s assisted living memory care certification.
Deceptive ad practices frustrate providers by generating excessive, financially unqualified leads, firm...
By
Kimberly Bonvissuto
Aug 28, 2023
Senior Living Smart had a mystery on its hands. In one day, the Massachusetts-based digital marketing agency heard from four separate clients in four different geographies questioning several unqualified...
Buoyed by occupancy success, Thrive plans growth in active adult
By
Kimberly Bonvissuto
Aug 25, 2023
Some senior living operators continue to rebuild occupancy in the wake of the pandemic, but three Thrive Senior Living communities have achieved 100% occupancy — with one community at full capacity for...
Senior living providers need to recognize old age isn’t what it used to be to attract prospective residents
By
Kimberly Bonvissuto
Aug 18, 2023
Prospective senior living residents are redefining perceptions around aging — along with the vocabulary defining it — giving operators who respond to these trends a leg up on the competition.
Mandatory rent control would undermine housing goals, says provider coalition including ASHA
By
Lois A. Bowers
Aug 14, 2023
Mandatory rent control and rent stabilization policies like the ones under consideration by the federal government “have proven time and time again to increase rents, reduce the capital needed to boost...
Lagging independent living portfolio drags down double-digit growth in assisted living: Ventas
By
Kimberly Bonvissuto
Aug 07, 2023
Ventas’ assisted living portfolio saw strong double-digit growth in the second quarter, and actions are being taken to improve performance in a lagging independent living segment, Chairman and CEO Debra...