Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
Rebound emerging in senior living
By
John Lariccia
Dec 22, 2022
With the right technology, deployed in the right way, senior living operators can benefit from the rebound emerging.
New online service launches to connect senior living communities with prospects
By
Kathleen Steele Gaivin
Dec 07, 2022
Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Resident story provides insight into senior living sales process
By
Jennifer Baum
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.
Look beyond demographics for success in recruiting: speaker
By
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Oldest boomers aren’t looking for their parents’ senior living: panels
By
Kimberly Bonvissuto
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
Benchmark campaign aims to dispel senior living misconceptions
By
Kimberly Bonvissuto
Aug 12, 2022
Waltham, MA-based Benchmark Senior Living has launched a new marketing campaign to try to educate consumers about senior living by helping them “unlearn” everything they think they know.