Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discusses her new book, “Heroes Work Here: An Extraordinary Story of Courage, Resilience and Hope from the Front Lines of COVID-19.”
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Can hotels be effectively renovated and repurposed for senior living?
By
Jim Moore
Apr 01, 2021
Such a conversion strategy requires the appropriate due diligence and is not without challenges and potential pitfalls.
Focus On: Rehabilitation
By
John Andrews
Oct 20, 2020
Long-term care reinvented itself as a rehab-centric option for post-acute care. Might senior living soon be going down a similar path?
As vaccination continues, industry faces challenges
By
John Hall
Apr 01, 2021
Field confronts distribution problems along with attitudinal resistance related to COVID-19 vaccines.
Focus On: Technology emerging as a powerful option for residents
Jun 01, 2020
The latest ‘furniture’ additions: robots, drones and tech toys.
Fresh facility design combines tradition, new ideas
By
John Hall
Jun 01, 2023
As pandemic recedes, owners and designers move to ‘less is more’ strategy while trying to appeal to residents’ adult children.
Once the domain of SNFs, rehab grows in senior living
By
John Andrews
Oct 01, 2021
Senior living settings give residents an opportunity to receive therapy in an ideal environment for functional restoration.
Focus on: Virtual reality emerging as a powerful option for residents
By
John Hall
Apr 01, 2020
This multifaceted new tool is proving to be a game-changer, given its potential for aiding memory care and other services.
No trade-off required
By
Julie E. Williamson
Aug 14, 2019
Robust security solutions help residents retain choice without sacrificing safety.