How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...
Operators using telehealth, live-streaming, video-chatting in this time of COVID-19
By
Lois A. Bowers
Mar 16, 2020
Senior living operators today have much more sophisticated technology at their disposal than did their predecessors, and they’re putting that technology to good use to help ensure the health and safety...
Forget the fluff: Here are the perks your staff really craves
By
John O'Connor
Jun 20, 2019
Trendy perks are popping up, but are they really the little extras your workers crave?
Quality in action
By
Lois A. Bowers
Mar 30, 2020
In response to my blog last week, I heard from several readers who shared the creative actions their senior living communities are taking to keep residents healthy and active socially, physically and cognitively.
It shouldn’t be a license to kill
By
John O'Connor
Nov 18, 2021
Introducing the Dumber Than A Box of Rocks Award. This ignoble prize recognizes leaders who flagrantly ignore the fact they are supposed to be in the caregiving field.
What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
Dealing with senior living’s triple threat
By
John O'Connor
Oct 05, 2023
AHCA/NCAL President and CEO Mark Parkinson, addressing the opening session of the organizations’ 2023 convention, singled out three nightmares the long-term care sector finds itself dealing with.
Carrot or stick?
By
Lois A. Bowers
May 17, 2021
Ohio Gov. Mike DeWine’s incentive to encourage COVID vaccination may be the biggest, but he’s not the only state or city official trying to entice residents to get the shot. And government...
This new ‘opportunity’ might have a bad aftertaste
By
John O'Connor
Oct 06, 2016
If this field is not going to hold its bad actors accountable, then you can bet that it’s just a matter of time until someone else steps in.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...