A new middle-market senior living brand, Truewood by Merrill, has been launched by Merrill Gardens and is gradually rolling out to 23 communities in 13 of the 20 states in which the company operates.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
Part 2: Could active adult housing help solve the middle-market affordability challenge?
By
Jim Moore
Oct 05, 2021
Beside value-engineering the physical product, reduced operating expenses also can play a role.
Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...
McKnight’s 40 for 40: John Erickson
By
Liza Berger
Apr 06, 2020
Many middle-class older adults living their golden years in socially engaging retirement communities arguably have one person to thank: John Erickson.
Past provides inspiration as Landis Communities plots its future
By
Kimberly Bonvissuto
Nov 21, 2023
An original history of the first 30 years of one Pennsylvania-based provider’s journey proved prophetic as expansion plans circle back to the founder’s original vision of a community without walls.
Long-term care financing success requires federal program, coverage across continuum: report
By
Kimberly Bonvissuto
Feb 08, 2022
A new federal benefit that would include taxpayer subsidies and cover the continuum of long-term care services, including residential care and home- and community-based services, would address some of...
Leaders identify funding sources for senior living wellness model
By
Kimberly Bonvissuto
Jul 22, 2022
Senior living operators looking for ways to pay for an increased presence of wellness programming in their communities have several options, concluded a think tank of senior living leaders who attended...