Senior living operators, is your staffing challenge really such a mystery?
By
John O'Connor
Oct 25, 2018
We don’t have a cultural or perks problem. We have a math problem.
Sometimes being a good neighbor is simple
By
Lois A. Bowers
Sep 17, 2018
As peak hurricane season loomed, one senior living organization shared hurricane preparedness tips with local older adults who still live at home, their families and first responders.
Court’s decision a tough break for senior living employers
By
John O'Connor
Jan 05, 2017
California’s highest court has offered clarification on employee-break requirements. But this is hardly a limited dispute. In fact, the largely unfavorable ruling just might have implications for...
A more enlightened way to examine your value proposition?
By
John O'Connor
Sep 29, 2016
One top-of-mind issue kept resurfacing at the recent National Investment Center for Seniors Housing & Care meeting: How do we deliver more value to our customers? A helpful resource recently surfaced.
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
Ignore these labor developments at your own risk
By
John O'Connor
Jun 18, 2020
Senior living operators would be well advised to heed two recent developments on the labor-relations front. One is a landmark ruling; the other is a sleeper settlement.
Senior living will never be the same
By
John O'Connor
Dec 09, 2021
Senior living is the best thing that ever happened to older adults and their children. But it needs to evolve to avoid being left behind.
Coronavirus has reached long-term care. Prepare, don’t panic
By
Lois A. Bowers
Mar 02, 2020
The first reported possible outbreak of COVID-19 in a long-term care facility, and the first reported case of COVID-19 in a healthcare worker — a caregiver in that facility, were announced by the Centers...
Reasons for hope as a new week begins
By
Lois A. Bowers
Sep 13, 2021
We start the week with reasons to hope despite the pandemic.
An important ‘connection’ that senior living often overlooks
By
John O'Connor
Apr 27, 2017
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.