A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the...
Home care workers, although a top priority group for COVID-19 vaccines, continue to wonder and wait
By
Joe Jancsurak
Dec 21, 2020
As nursing home and assisted living community residents and employees remain poised to receive their COVID-19 vaccinations, home care providers are curious to find out when it will be their turn.
Handwritten notes and ‘peek-a-boo’ tours top senior living marketing strategies during pandemic
By
Amy Novotney
Dec 21, 2020
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support...
What COVID-19 has taught us about ourselves – and being a great place to work
By
Doug Dollenberg Jr.
Andrea Griesmar
Julie Masiello
Dec 21, 2020
As we reflect on how Brightview Senior Living not just survived but thrived in the midst of a global healthcare crisis, three themes emerged as powerful lessons learned for us.
Coming soon: 30 million more COVID tests
By
Kimberly Bonvissuto
Dec 18, 2020
The federal government is allocating an additional 30 million Abbott BinaxNOW rapid antigen tests to assisted living communities and other vulnerable groups through at least March.
Vaccination mandates generally OK: EEOC guidance
By
Kimberly Bonvissuto
Dec 18, 2020
Employers can require proof of COVID-19 vaccination from employees — with some exceptions — according to new recommendations from the Equal Employment Opportunity Commission.
COVID-19 driving technology adoption across senior living: Ziegler
By
Kimberly Bonvissuto
Dec 18, 2020
The pandemic has cast a long shadow over the senior living and care sector. But it also is being credited as a catalyst for technology adoption and spending, as well as healthcare innovation.
Operators cite ‘urgent’ need for COVID funding relief
By
Kimberly Bonvissuto
Dec 17, 2020
With a tentative agreement and an expected vote on a COVID relief package expected this week, senior living industry leaders said the need for additional relief funding in senior living is “urgent.”
Personalized engagement a key differentiator across senior living communities: report
By
Kimberly Bonvissuto
Dec 16, 2020
As the pandemic highlights the detriments of social isolation in senior living, a new market report finds that operators who wish to stand out from the competition should focus on tailored, purposeful...
COVID-19 vaccine priority populations vary by state, city: reports
By
Kimberly Bonvissuto
Dec 11, 2020
With the Food and Drug Administration’s vaccine advisory board recommending approval of the Pfizer-BioNTech COVID-19 vaccine for emergency use authorization on Thursday, two data analyses outline which...