Why telehealth is here to stay: The opportunity for senior living
By
Robert G. Kramer
Kelsey Mellard
Oct 29, 2020
The immediate necessity of telehealth due to the pandemic will diminish soon, we hope, but continued investment and use will be critical to enabling older adults to have healthcare come to them rather...
ASHA launches second phase of consumer campaign to build confidence in industry
Oct 29, 2020
The American Seniors Housing Association announced Wednesday that it has begun the second phase of a public relations campaign promoting the senior living industry in the midst of the pandemic.
Assisted living operators must implement plans to prevent social isolation under new law
By
Kimberly Bonvissuto
Oct 27, 2020
A bill requiring long-term care facilities, including assisted living communities, to prevent social isolation in residents was signed into law Friday in New Jersey.
Assisted living providers receive 2.4 million rapid antigen tests, feds say
By
Kimberly Bonvissuto
Oct 27, 2020
More than 2.4 million COVID-19 rapid, point-of-care antigen tests will have been delivered to assisted living communities by the end of this week as part of the federal government’s coronavirus testing...
Mandating seasonal flu vaccinations in the workplace in the time of COVID-19
By
Patricia Goodson
James Bobbitt
Oct 26, 2020
The issue of mandatory vaccinations in the workplace is becoming increasingly relevant as medical experts in the U.S. anticipate that a COVID-19 vaccine will be available for distribution to the general...
Focus on healthcare partnerships key to thriving in seniors housing
By
Amy Novotney
Oct 26, 2020
To survive and even thrive in a post-COVID-19 world, operators must harness their expertise in the needs of seniors and build alliances that put them in the center of the healthcare marketplace. That’s...
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
‘Not just a nursing home issue’: COVID a challenge in affordable senior housing: LeadingAge survey
By
Kimberly Bonvissuto
Oct 22, 2020
Close to 60% of nonprofit senior housing providers surveyed by LeadingAge reported confirmed COVID-19 cases in their communities, raising concerns about the more than 2.5 million low-income older adults...
Reputation management can guide providers through ‘perfect storm’ created by pandemic
By
Kimberly Bonvissuto
Oct 20, 2020
The coronavirus pandemic has changed everything when it comes to reputational management, according to the keynote speaker at SMASH Week 2020.
The struggles, lessons learned and blessing of the COVID-19 pandemic
By
Mary Haynes
Oct 19, 2020
COVID-19 has brought challenges and difficulties unlike any I’ve faced as the leader of Nazareth Home for almost two decades. As we live through what likely will be referred to as a crisis or a disaster,...